The "Support Local Dealers" Campaign

We’re flipping the script for the Domain Summer ’26 drop.

Instead of dumping everything online and making brick-and-mortar shops compete with the convenience of internet algorithms, we’re putting our money where our mouth is. The past few years haven't been easy on small businesses—rising costs, tighter margins, the whole nine. But skate shops are the literal heartbeat of the scene. Without them, there is no community.

So, we’re giving core retailers first dibs.

How It Works:

• The One-Week Window: Starting today (6/26/26), we are sending out the Summer ’26 look-book exclusively to shops.

• Shops Get First Dibs: Retailers have a full week’s head start to lock in orders and stock their shelves before anything hits our site.

• The Ultimate Risk: If the shops buy out the entire inventory, that’s it. It will list as SOLD OUT on our webstore on day one. If you want the gear, you’ll have to pull up to a brick-and-mortar spot to get it.

We aren't doing a standard online drop where you can lazy-order in your slippers while local spots struggle to pay rent. We want our community inside real shops, buying our goods, and keeping the local ecosystem alive.

Shop Owners & Locals:

The order window closes 7/3/26. If there’s any stock left over after that, it goes on the webstore.

If you want Domain Summer ’26 on the racks at your local shop, send this blog post link to your local shop. Let's keep the scene thriving.